WordPress Adds New Advanced SEO Tools
Is your small business’s website not reaching as many people as you had hoped? Well, WordPress has heard your worries and has an answer for you: As of October 3rd, the website, and blogging software has released advanced SEO tools to help the small business owners find more online business.
You might be confused as to why ‘advanced SEO tools’ are supposed to help bring more people to your site. That’s not surprising, seeing as the average small business owner hasn’t heard of SEO before.
SEO, or search engine optimization, is the techniques that are used to bring your website higher up on any given
search engine (Google, Bing, Yahoo, etc.). You stand a better chance at finding new customers if your website is on the first page of Google or Bing, instead of ranking on page 6.
You can study and learn SEO on your own, or you can hire a marketing company, much like Rethink Local, who specializes in making sure your website is optimized.
What are the New ‘Advanced SEO Tools’?
Custom Meta Descriptions
Wait, just what IS a meta description and why is a custom one such a big deal? A meta description is a summary used to describe the web page in search engines. Without the ability to customize your meta description, the summary is simply the first few lines of the given web page.
For example, the meta description for this post is:
“WordPress adds advanced SEO Tools to help small business owners. Not sure why these tools matter? Rethink Local can explain the tools and their importance.”
The meta description tells you exactly what to expect, so there’s no guesswork. If clients are looking for an exact product or service, a custom meta description can work wonders.
Custom Title Formats
To help improve your search page ranking, you can customize how page titles appear for different sections of your site.
Say your company has a slogan (Eg: Nike’s ‘Just Do it’), and you want your slogan to appear, as well as the name of the website when people Google your business. Now, you can do just that.
You can also have the name of the page (Eg: ‘Fuge Flavors’) first, so your potential customers know just what to expect from a search page.
Search and Social Previews
The last of the new advanced SEO tools that WordPress has added is the ability to view what your page, or post, will look like in various settings.
Now, you’re able to see just how potential clients will view your site, or post, on Facebook, Twitter, and in the Google Searches. This is going to allow you to change the appearance to your liking.
All in all, this new update is going to make the lives of small business owners so much better. You’ll be able to reach more people with a small amount of effort. If you prefer, however, Rethink Local can take the matter into our hands, and use these tools to your advantage.