Social Media Marketing Supports Branding

Social Media Marketing Supports Branding

Social media marketing is very important for the branding awareness of your company.

Brand awareness is the extent to which a brand is recognized by potential customers and is typically associated with a particular product. Usually expressed as a percentage of the target market (Houston), brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.

Brand awareness is related to the functions of brand identities in consumers’ memory and can be reflected by how well the consumers can identify the brand under various conditions. Brand awareness includes social media marketing, brand recognition and brand recall performance. Brand recognition refers to the ability of the consumers to correctly differentiate the brand they previously have been exposed to. This does not necessarily require that the consumers identify the brand name. Instead, it often means that consumers can response to a certain brand after viewing its visual packaging images. Brand recall refers to the ability of the consumers to correctly generate and retrieve the brand in their memory.

A brand name that is well known to the great majority of households is also called a household name.

A great example of branding awareness is a company LinkedIn page, check out Houston Marketing Solutions  on LinkedIn today.